We believe the most meaningful businesses are born out of necessity. Our story is no different. What began as a personal need soon became a labor of love. Join us, Micaela and Dawn, as we share how My July grew from our own experiences into a skincare line made with intention. In sharing our story, we invite you into the moments that shaped My July and the love that continues to guide it.
Micaela: For as long as I can remember, I’ve lived with chronic health challenges—joint pain, digestive issues, and rashes that would start off mild in the morning but escalate by afternoon into open wounds that oozed and bled.
By my late teens, my health had taken a serious turn. What followed was nearly a decade of searching for answers to my mystery symptoms before finally receiving diagnoses of Lyme disease, mold toxicity, hypermobile Ehlers-Danlos syndrome, and several other chronic illnesses. At one point, a severe rash on my hands left me unable to bend my fingers. My mom had to step in to assist me in the most basic tasks—making my bed, washing my hair, preparing my food, and driving me wherever I needed to go.
Dawn: That’s when I began experimenting with raw, natural ingredients to create skincare Micaela could safely use. We knew she couldn’t be the only one struggling this way, and that realization became the seed for My July. Our formulations are results-driven yet gentle, safe, and deeply comforting for sensitive skin—or for anyone who doesn’t want to put on their body what they wouldn’t trust to eat.
Our tagline, “It’s in our nature,” reflects both our connection to the earth and our mission: to care for our bodies, our skin, and our planet. Reducing the toxic burden on our bodies not only helps us feel better, but also nurtures the world we all share.
Micaela: Because My July was born out of my experience with late-stage Lyme disease, we donate 3% of all proceeds to Project Lyme, a nonprofit dedicated to eradicating tick-borne illnesses through research, education, awareness, and support.
We’re honored to create products that bring comfort, healing, and a sense of ease into your life.
Read more about our story here.
In harmony with nature,
Micaela & Dawn
Founders & CEOs