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We are on a mission to take care of our bodies, skin, and planet.

How it all started

Our co-founder Micaela was diagnosed with late-stage chronic Lyme disease among other chronic illnesses and found it difficult to find safe products that wouldn’t irritate her skin. Her mother, Dawn, turned to nature’s simple gifts and developed homemade remedies that were effective, gentle, and comforting. This was the conception of My July.

My July is

Vegan and Leaping Bunny certified cruelty-free

Organic, plant-based, soy-free, gluten-free, paraben-free, non-toxic, and non-GMO

Based in Los Angeles, California where we make, pour, label, package, and ship everything in small batches

“July has always been my favorite month of the year. During my childhood, I looked forward to peaceful, unpretentious shared days with my mom. My July is that favorite memory and place—the feeling of a carefree summer, the sense of well-being, safety, and tranquility.

My July is yours to be cherished, embraced, and to bring forth moments that mean the most to you.”

Micaela Hoo, Co-Founder & CEO, My July

“My July is not only my skincare solutions for Micaela’s chronic illnesses and anyone seeking non-toxic skincare. It is a natural extension of the symbiotic relationship I share with my best friend.”

Dawn Hoo, Co-Founder & CEO, My July

Our Values

  • 01. We ensure all our products are sustainable, conscious, vegan, and cruelty-free.
  • 02. We believe in treating our bodies and skin with love and kindness.
  • 03. We aim to educate our community on the benefits and care we deliver in all our products.
  • 04. We will never compromise quality and we will always ensure to deliver safe and clean products.
  • 05. We give 3% to Global Lyme Alliance, a non-profit dedicated to conquering Lyme and other tick-borne diseases through research, education, awareness, and support.

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